Ambouli Premium Showroom: STCD Sets Its Sights on 2027

An Ambition Matching the Group’s Growth

Since its founding in 2001, STCD has continuously expanded its activities, from road transport to automotive distribution. Today, the group announces its most structuring project: the construction of a Premium Showroom in Ambouli, scheduled to open in 2027. This new facility is part of the strategy to move GWM distribution in Djibouti upmarket.

An Immersive Exhibition Space

The future Ambouli showroom will offer an exhibition area unprecedented in Djibouti, showcasing the full Haval, Tank and Poer ranges in optimal conditions. Digital configuration zones, staged vehicle displays and a premium reception lounge will offer visitors an experience on par with Great Wall Motor’s international standards.

A Dedicated Delivery Center

The site will include a delivery center where each customer will receive their vehicle in a dedicated setting, with a complete introduction to equipment and connected services. Special attention will be paid to professional fleet deliveries, with meeting spaces for corporate and institutional clients.

A Technical Training Hub

Beyond sales, the Ambouli project includes a technical training hub designed to strengthen local expertise: continuous training of STCD technicians on GWM’s latest hybrid and electric powertrains, and outreach toward automotive after-sales careers. A lasting investment in Djiboutian know-how, serving after-sales quality for years to come.